Managers may not know or care, but this really matters. I’ve argued for professional strategic management before [search the archive], but if there’s a crisis in the discipline itself, there’s little chance of ever achieving that aim. Be clear – the academic topic of strategy is in real crisis. Students don’t like the courses, recruiters don’t value what they learn, executives don’t use its tools, and academics don’t want to be part of the field. A recent academic journal has some reasonably accessible discussion about the issue [not free I regret]. Here’s more about the problem, why it has come to pass, and possible solutions. Continue reading »
