Talking about strategy » textbook http://kimwarren.com with Kim Warren Tue, 07 Feb 2012 10:00:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 New book-opening http://kimwarren.com/strategy/new-book-opening/ http://kimwarren.com/strategy/new-book-opening/#comments Thu, 11 Jun 2009 12:17:26 +0000 Kim Warren http://www.kimwarren.com/?p=653 [...]]]> Just updated the revised opening for chapter 1 of Strategic Management Dynamics, which you can download from www.strategydynamics.com/smd-new-start. This includes an important correction to the explanation of free cash-flow on p.27 that was unfortunately introduced when the document was laid out – apologies.

Reminder – This document reviews through some well-known cases the current philosophy and some basic tools of business strategy to make the case for a continuous, holistic approach to strategic management, i.e. strategy dynamics.

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]]> http://kimwarren.com/strategy/new-book-opening/feed/ 0 What is strategy? … and the strategy life-cycle http://kimwarren.com/strategy/what-is-strategy-and-the-strategy-life-cycle/ http://kimwarren.com/strategy/what-is-strategy-and-the-strategy-life-cycle/#comments Thu, 20 Nov 2008 18:01:31 +0000 Kim Warren http://www.kimwarren.com/?p=297 [...]]]> Just working on the first chapter of the textbook 2nd edition, and thought it needed a bit more on this question – found the only way to explain to newbies was to go through an organization’s life and track what ‘strategic management’ actually does over that time-horizon. Main messages are:

  • The choice of strategic ‘position’ [what to provide, to whom and how, relative to rivals] is a very rare activity.
  • Substantial strategic initiatives [acquisition, new market entry etc] occur occasionally.
  • By far the majority of the task is steering [a.ka. implementing] the strategy from period to period.

So – how come the attention in all the textbooks and journals is in precisely the opposite priority?

This took me on a tour around some interesting examples – Blockbuster vs Netflix in video rental, Alibaba.com [China's eBay-beater], IKEA, etc. And also onto Michael Porter’s ‘What is Strategy?‘ article [HBR, Nov/Dec 1996], which got me really annoyed, because it totally dismisses everything except the first task – though that shouldn’t have surprised me I guess.

See a draft of this new section here [forgive the baby steps approach, but it has to work for new-comers to strategy as well as you experts!].

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