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	<title>Talking about strategy &#187; reinvent</title>
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		<title>Successful transformation</title>
		<link>http://kimwarren.com/strategy/successful-transformation/</link>
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		<pubDate>Thu, 14 May 2009 09:11:18 +0000</pubDate>
		<dc:creator>Kim Warren</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[mckinsey]]></category>
		<category><![CDATA[reinvent]]></category>
		<category><![CDATA[transformation]]></category>

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		<description><![CDATA[Readers will know I&#8217;m no fan of the obsession with &#8216;transformation&#8217; in strategy, but it&#8217;s sometimes essential or advanageous. In Corporate Transformation under Pressure, McKinsey report a less than 40% overall success rate, especially when used in an effort to get out of trouble &#8211; as they say, &#8220;this finding seems to contradict the common <a href='http://kimwarren.com/strategy/successful-transformation/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>Readers will know I&#8217;m no fan of the obsession with &#8216;transformation&#8217; in strategy, but it&#8217;s <em>sometimes</em> essential or advanageous. In <a href="http://www.mckinseyquarterly.com/Organization/Change_Management/Corporate_transformation_under_pressure_2308" target="_blank">Corporate Transformation under Pressure</a>, McKinsey report a less than 40% overall success rate, especially when used in an effort to get out of trouble &#8211; as they say, &#8220;<em>this finding seems to contradict the common wisdom that it is hardest to transform a company when it lacks an acute and apparent need for change</em>&#8220;. As I&#8217;ve said in previous posts, when you are in trouble is a bad time to reinvent yourself &#8211; most often better to focus on getting back to the basic, core business model that works.</p>
<p>Helpfully, the article goes on to offer tactics that, when used together, seem to make transformations more successful, depending on the purpose of the effort.</p>
<p>NEW: j<span style="font-size: small; font-family: Calibri;">oin </span><a href="http://www.linkedin.com/groups?gid=1688847&amp;trk=anetsrch_name&amp;goback=%2Egdr_1241274078373_1" target="_blank"><span style="font-size: small; font-family: Calibri;">strategy dynamics on LinkedIn</span></a>.</p>
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