Talking about strategy » online marketing http://kimwarren.com with Kim Warren Tue, 07 Feb 2012 10:00:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Online environment changing competition http://kimwarren.com/strategy/online-environment-changing-competition/ http://kimwarren.com/strategy/online-environment-changing-competition/#comments Thu, 16 Apr 2009 09:40:49 +0000 Kim Warren http://www.kimwarren.com/?p=567 [...]]]> Digital Darwinism by Christopher Vollmer in strategy+business plays to my view of strategy as making order-of-magnitude impact, not the percentage incrementalism that constrains much management thinking.

Under the hyped language, the article makes a great case for how the latest developments in the online world offer to transform product development and marketing and make possible truly spectacular outcomes – if you know how, and the article offers useful pointers.

]]> http://kimwarren.com/strategy/online-environment-changing-competition/feed/ 0