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	<title>Talking about strategy &#187; offshoring</title>
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	<description>with Kim Warren</description>
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		<title>&#8216;Backshoring&#8217; no big trend</title>
		<link>http://kimwarren.com/strategy/backshoring-no-big-trend/</link>
		<comments>http://kimwarren.com/strategy/backshoring-no-big-trend/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 07:50:05 +0000</pubDate>
		<dc:creator>Kim Warren</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[backshoring]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[offshoring]]></category>
		<category><![CDATA[strategic business management]]></category>
		<category><![CDATA[strategic capabilities]]></category>

		<guid isPermaLink="false">http://www.kimwarren.com/?p=249</guid>
		<description><![CDATA[When Dell decided some years ago to bring back home much of its customer support after complaints about service quality, it seemed perhaps to indicate limits to the off-shoring era. Other firms have followed, suggesting a new trend of &#8216;back-shoring&#8217; customer support to the US and Europe. strategy+business, though, in Is Backshoring the New Offshoring? point <a href='http://kimwarren.com/strategy/backshoring-no-big-trend/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>When Dell decided some years ago to bring back home much of its customer support after complaints about service quality, it seemed perhaps to indicate limits to the off-shoring era. <span id="more-249"></span>Other firms have followed, suggesting a new trend of &#8216;back-shoring&#8217; customer support to the US and Europe. <strong>strategy+business</strong>, though, in <a href="http://www.strategy-business.com/li/leadingideas/li00098" target="_blank">Is Backshoring the New Offshoring?</a> point out that the scale of this reversal is not very significant. In fact, with increasing profit pressures arising from the worsening economic conditions, it seems that off-shoring is continuing to become more prevalent in other functions, such as R&amp;D. </p>
<p>Remember, though, that sound strategic business management requires keeping control of capabilities critical to competitive advantage .. we just need to be clear what those are!</p>
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