http://kimwarren.com with Kim Warren Tue, 07 Feb 2012 10:00:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://kimwarren.com/strategy/strategy-error-by-kraft/ http://kimwarren.com/strategy/strategy-error-by-kraft/#comments Wed, 03 Feb 2010 09:52:53 +0000 Kim Warren http://www.kimwarren.com/?p=936 [...]]]> Kraft foods finally won control of Cadbury with a big £11.9 billion ($19.4b) offer. Warren Buffet, owner of 9% of Kraft, says it’s a bad deal – and he’s rarely wrong. Will Kraft do the usual and try to extract ‘synergies’ by slashing costs, or deliver real value by leveraging the combined resources to drive medium- to long-term growth in cash flows? … and will analysts allow them to do it right?

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