You would expect knowledge in a professional field to accumulate – what we use today being built on what was known and used in the past. Strategy often doesn’t feel like that – a new fad gets promoted, then falls away as the next one comes along. So it’s a good reminder that one such tool is still helpful – if used with very great care! Continue reading »
Sep 182008
Posted by Kim Warren at 11:16 am Tagged with: BCG matrix, corporate portfolio, corporate strategy, GE-McKinsey matrix, growth-share matrix, strategy dynamics