The Growth/Share matrix lives!

Offspring of the BCG matrix [and McKinsey/GE versions] are alive and well it seems – over 60% of top global companies actively use such tools, though not quite as in the 70s. Read more

Good old tools still help

You would expect knowledge in a professional field to accumulate – what we use today being built on what was known and used in the past. Strategy often doesn’t feel like that – a new fad gets promoted, then falls away as the next one comes along. So it’s a good reminder that one such tool is still helpful – if used with very great care! Read more