The data in chapter 1 reports the numbers of diabetes cases diagnosed, whereas chapter 6 looks at the likely development in total numbers of cases, including estimated numbers undiagnosed. These could be as much as 40% higher in number.

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If you would rather watch than read, Wiley kindly arranged to take some short videos about the book, one for executives and professionals, and another for strategy teachers.

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We had a great time with the book launch yesterday evening. Here are some short videos with me, Steve Hardman from Wiley and James McDonnell at PWC who kindly sponsored the event.

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Many people love the book cover .. thanks to Mark Styles at Wiley for that! But my friend Lars Finskud at Vanguard Strategy spotted a new take on the theme. Take a look at this clip, especially the later part.

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