More on strategy in the crisis

Posted by Kim Warren on Monday, December 29, 2008 · Leave a Comment 

More from McKinsey Quarterly on the crisis A new era for management. Links in this intro article seem not to work, so here are direct links to articles I found useful, plus one on consumer sectors that may do better or worse than others.

LEADING THROUGH UNCERTAINTY

STRATEGY IN A ‘STRUCTURAL BREAK’

THE DOWNTURN’S NEW RULES FOR MARKETERS

MAINTAINING THE CUSTOMER EXPERIENCE

INDUSTRY TRENDS IN RECESSIONS

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