Customer satisfaction and growth
Interesting article in Sloan Management Review on linking customer satisfaction to growth. Looks based on very thorough research on customer satisfaction metrics and their subsequent behaviour – especially passing on recommendations. Of course, to do the customers-to-sales link properly, Read more
Managing through the downturn
Downturns provide opportunities as well as challenges, assuming of course you are going into the dip in reasonable shape. I see a few good tips from McKinsey, specifically on acquisition and pricing plus some particular advice for retailers.
Heroes of declining business
We love to hear about the fantastic stories of growth when firms create and capture huge new opportunities, but strategy is just as important in declining sectors. Anyone out there fancy heading up Kodak’s camera-film business or Blockbuster’s video-rental stores? Read more
One more thing for CFOs to do
McKinsey Quarterly is rolling out a helpful series of collections from their archive – like this one on What CFOs do. One thing to add to the list is Read more