Much of what we know about strategy comes from research into why some firms are more profitable than others – but investors value growth in cash flows [see chapter 1 of Strategic Management Dynamics]. An article in McKinsey Quarterly ‘How to choose between growth and ROIC‘ [return on invested capital] confirms the importance of this issue and shows how investors benefit from growth, depending on companies’ profitability.

2 Responses to “Profitability or growth?”

  1. [...] Published by Kim Warren March 23rd, 2009 in Strategy Tags: . I made a strong case in a previous post that strategy research should have been asking how strong firms grow cash flows, not deliver profit [...]

  2. [...] ratios and urges bench-marking to identify cost-reduction targets. As McK-Q itself has noted, raising ROIC and delivering cash-flow growth are not the same, and frequently [...]

Leave a Reply

(required)

(required)

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

© 2012 Talking about strategy Suffusion theme by Sayontan Sinha